REIGN Vintage is one of the best vintageshops I’ve been in London. First impression: nice smell!!! It’s really important and a lot of places have problem with this. Shop has two floors and everything is organised by colours which helps if you’re hunting for something particular. Prices are fair given the central London location – you could buy Roberto Cavalli leather bag for £50 and Moschino denim jacket for £40. We bought a fur from the pictures for £80 – condition was perfect! They have big selection of women’s shoes and a lot of designer’s pieces. I would highly recommend this shop if you looking for a clean and modern vintageshop in central London.
address: 12 Berwick Street, London (SOHO), tube: Oxford Circus
opening hours: everyday 11-20 (sunday 11-19)